Hillsdale College – Beta Kappa

Beta Kappa is using Snapchat to promote our signature event, Beach Party, which raised over $2000 for the Wounded Warrior Foundation last year, through a unique geotag created for the event. Students have been posting pictures of themselves around campus with our geotag, and we have already seen a rise in our daily average of ticket sales. We are the first organization on campus to use Snapchat in promotion, hope it will help us raise even more money than last year!