National President Jeff Busch Named Spyglass CEO

Feb 11, 2013

WASHINGTON STATE (Gamma Chi)–Jeff Busch, Washington State ’76, has been named chief executive officer/managing director at Minneapolis agency Spyglass Brand Marketing.

Busch brings nearly 30 years of advertising, branding and creative experience to Spyglass. Prior to joining Spyglass, Busch spent 16 years as president/creative director at award-winning Seattle-based ad agency Busch & Company, serving a variety of industries including health care, software/web applications, retail/chain stores, hospitality, packaged foods and manufacturing. While running that agency, Busch received numerous industry honors for marketing excellence.

Busch, who earned a degree in advertising communications in 1979 from Washington State University’s Edward R. Murrow School of Communications, joins founding partners Molly Rice and Andy Slothower in leading the 12-year-old brand marketing agency, which has served more than 150 companies in the retail, commercial, technology, health care, medical and financial services markets. Since its founding, Spyglass has continued on a rapid growth track, hitting a record year in 2011.

Throughout his career, Busch has held an equal balance of client side positions as well, including CMO for a global retail software firm in San Diego, and VP Marketing for a Minneapolis-based software developer. His first agency job was at Seattle-based John Brown & Partners, originators of the NIKE global brand and early award-winning advertising.

Busch is also the national president of the Alpha Tau Omega fraternity. His leadership extends to mentoring and cultivating the next generation of business leaders at the collegiate level. Positioned as America’s Leadership Development Fraternity, Alpha Tau Omega’s members raised more than $8 million in 2011 to help non-profit and community organizations. Busch has served on Alpha Tau Omega’s board of directors since 2000 and became national president in August of this year.

Founded in 2001, Minneapolis-based Spyglass provides brand-consulting and marketing services for companies nationwide that want to redefine, reposition or relaunch themselves in the marketplace. The agency’s acclaimed Brand FastForward™ method allows it to assess, develop and deliver a brand strategy that includes a full complement of brand-building tools quickly and effectively. For more information, visit

*Original source: Washington State Magazine


Contact Us